Finding the Alt-Cookie🍪

A third-party Cookie alternative

Do you remember the day websites started asking you for your Cookies? I don’t really, while I do remember a time before cookies, it seems like another life, something we had as kids. 🤔

Google’s privacy-first Web:

Google for one, hasn’t been too keen on the idea of an alt-Cookie; they’re not intending on making their own or encourage the creation of one. This lines up with Google’s “Privacy-first web” promise.

Screenshot from: “Charting a course towards a more privacy-first web”. Published Mar 03, 2021

Considering tracking of success:

From my point of view, it does seem that a fair amount of conversation online would prefer a Google lead solution to Cookies or something that comes close to providing advertisers with the means of better tracking.

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